Ever since the dawn of existence, traditional or off-line marketing has occurred. Although, these days, there is really no safer alternative than web marketing if a organisation wishes than achieve profitability. To put it in brief, web or digital marketing is more about supporting an organisation through the internet’s interactive realm. Web design, email marketing , social networking promotion, search engine optimization, content marketing, like films, among others are some of the main techniques for this line of marketing. This new marketing idea is necessary for big multinational corporations and small-scale start-up firms to build or split up, along with anything in between.

Overlapping traditional and emerging marketing realms

Digital or on-line marketing is any marketing approach through digital media platforms. The new technology domain is quickly expanding. Social network networks, internet, TV , radio, cell handsets and even non-traditional platforms such as billboards and transit displays are widely regarded as components of digital marketing. In other terms, traditional marketing actually contains components such as P2P (person-to – person) ads, direct marketing factors that are not protected by internet marketing, and print advertisement. The worlds of off-line and on-line marketing are currently increasingly merging with each other. There is a clear link to internet marketing with elements of conventional marketing such as website archives, URL landing pages, site banner ads, QR codes and others.

Reasons for giving new media greater significance

It is not just advertisers and organisation managers who are pushing the transition to new media. Consumers are already making a commitment to this process of transition. The bulk of new media outlets can be monitored more conveniently, through different social networking networks and websites. Whereas, in that aspect, print media and other conventional marketing methods are hardly straightforward.

Its on-line equivalent is rather cost-effective, unlike conventional ads. One does not need to spend a fortune in operating internet advertisement promotions, unlike operating traditional advertising. For independent, medium and large-scale corporations, as well as start-up firms, the new commercial strategy is similarly perfect.

Consumers are no longer browsing through yellow pages or directories these days to identify some organisation or make use of its goods or services. They use their hand-held mobiles, laptops or desktops to google the necessary details. Therefore, rather than relying on on-line ads through the new media channel, corporations barely have any viable choice.